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Adidas AG aims to increase

adidas stan smith AG aims to increase its sales by 40 million pairs of sneakers annually, to more than a half-billion by 2020, largely by appealing to fashion-conscious teens and urban hipsters.The shoe is the Stan Smith, a white-leather number with pale green accents introduced in 1971, the year before Stan Smith earned his second and last Grand Slam singles title. Thanks to a well-orchestrated promotional blitz, this unlikely hero has made one of the greatest comebacks in marketing history, from a declining brand popular with suburban dads into a must-have for the -fashion-savvy. As they rev up an effort to catch Nike Inc., Adidas executives are seeking to replicate parts of the campaign to stoke interest in other shoes.

By partnering with the best workshops and artists in order to design unique goods, released in limited edition — éxplorism introduces its very first product with this customized Stan Smith in Aqua Blue.adidas nmd uk Made in conjunction with New York City’s oldest shoe workshop, which also collaborates with brands such as Christian Louboutin, Ralph Lauren and Rag and Bone — a custom color-dyed patina treatment that is normally applied to $+ shoes, defines this particular rendition of the sneaker, with the process taking roughly seven hours as it is meticulously handmade.

We’ve seen the adidas superstar Boost in White and Black, so you knew it was only a matter of time before we saw it in a Black and White finish. This version of the adidas Superstar Boost comes in the aforementioned Black and White colorway. Unlike many of the adidas Superstar Boost that have recently dropped, this pair swaps out the leather construction of the upper in favor of a Primeknit finish. Adding to the comfort of the upper is the Boost equipped midsole which is connected to the rubber shell toe. The upper comes in Black, while the Three Stripes, heel tab and tongue branding comes in White. Giving the shoe a bit of a vintage look is the off-White finish on the sole unit and shell toe.

You’ve seen the collaborative versions from BAPE x Neighborhood and Sneakersnstuff x Social Status, and now adidas Originals officially unveils the Superstar BOOST. Strategically hidden inside the original and iconic Superstar silhouette, the timeless shell-toed sneaker is upgraded with Boost foam cushioning that only makes itself known through a die-cut window on the outsole and within the medial arch of the midsole. adidas superstar supercolor BOOST debuts in men’s sizing in the traditional white upper with black accents, constructed in premium elk leather. The women’s version of the shoe makes its entrance in two decidedly more eye-catching colorways of metallic bronze and silver.
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